MEDIA & press

We are delighted that you would like to report on The Lab Hotel in Thun!
We are happy to support journalists with their research on our innovative hotel concept, our collaboration with the Hotelfachschule Thun and current developments in the hotel industry.

Media contact
marketing@hf-thun.ch


Here you will find our press releases and selected media reports about The Lab Hotel. We are always happy to help with further information or interview requests.

OUR PRESS RELEASES


The success story of the Hotelfachschule Thun continues:
The Lab Hotel opens

Thun, 3 March 2021 – On 4 and 5 March 2021, The Lab Hotel opened in Thun after a two-and-a-half-year planning and conversion phase. The Lab Hotel is an innovation platform and place of learning for students, making it unique in the entire D-A-CH region. Alongside new hotel rooms, serviced apartments, a work space and the trendy bar, the so-called Lab Rooms form the heart of The Lab Hotel and thus the interface between hospitality, industry and education. Read more (in German)


MEDIA REPORTS ABOUT THE LAB HOTEL


Staff member with a bouquet in front of the entrance door of The Lab Hotel

March 2026

Five years of The Lab Hotel

The Lab Hotel celebrates its fifth anniversary and looks back on a success story. To the PDF

JUNGLE SERENITY Room with jungle wallpaper, double bed and woven pendant lamp

htr, 26.2.2025

Jungle Serenity – the new Lab Room at The Lab Hotel

The new Lab Room “Jungle Serenity”, developed by hotel management student Adjovi Adobah, has opened at The Lab Hotel. A unique experience space that combines nature and tranquillity – a retreat to catch your breath. To the PDF

Courtyard with parasols in front of the brick building of the Hotelfachschule Thun

Jungfrau Zeitung, 8.9.2022

New manager at The Lab Hotel

Sandra Wehren is now in charge of the “experimental hotel” of the Hotelfachschule Thun. The previous manager is taking on important management functions in the company’s education division. To the PDF

The Cube Lab: room with wooden steps, seated students and a green wall

Radio Beo, 7.9.2022

New management structures

Following the successful opening of The Lab Hotel on the campus of the Hotelfachschule Thun, the next step is to further expand the range of tasks by bringing together various HotellerieSuisse training programmes. To the PDF

Portrait of Sandra Wehren, manager of The Lab Hotel

Press release, 6.9.2022

The Lab Hotel adjusts its management structures

The concept of school, hospitality and gastronomy under one roof, unique in the entire D-A-CH region, has proven itself. For a year now, the Hotelfachschule Thun and The Lab Hotel have been operating under the umbrella brand of the Swiss Hospitality Hub.  To the PDF

LIVING Room with a double bed on a green patterned carpet

Blick, 26.7.2022

Beds made available for refugees

Janine Rüfenacht, director of The Lab Hotel, had accommodated 10 people in 4 apartments until mid-June. After that, Rüfenacht needed the apartments for the summer season. But she was determined that the refugees should not have to move into collective accommodation. To the PDF

Two women looking at a smartphone together, the Cube Lab in the background

htr, 16.6.2022

At home in a hotel

At the beginning of March, 41-year-old Burlutska fled from Kyiv to Switzerland with her son and other family members. At about the same time, Rüfenacht, director of The Lab Hotel, took heart. To the PDF

Two women having coffee in the lobby of The Lab Hotel

Watson, 12.6.2022

Ukrainian refugees at The Lab Hotel

At the beginning of March, 41-year-old Burlutska fled from Kyiv to Switzerland with her son and other family members. At about the same time, Rüfenacht, director of The Lab Hotel, took heart. To the PDF

Students working at tables with red chairs

Press release, 25.4.2022

The concept has worked

The concept of school, hospitality and gastronomy under one roof, unique in the entire D-A-CH region, has proven itself. For a year now, the Hotelfachschule Thun and The Lab Hotel have been operating under the umbrella brand of the Swiss Hospitality Hub. To the PDF


MODULAR Room with bed, tray table and TV in the red shelf

Modulør, 13.4.2022

Experimental hospitality

How do a 3-star hotel room and a living research laboratory go together? The Lab Hotel in Thun provides the answer. To the PDF


Picture collage for the open day on 30 April 2022

htr, 13.4.2022

The Swiss Hospitality Hub opens its doors

At the Swiss Hospitality Hub, school, hospitality, gastronomy and plenty of know-how come together under one roof. This is a first in the entire D-A-CH region. To mark the anniversary of 1 year of The Lab Hotel and 35 years of the Hotelfachschule Thun, the doors will be open to visitors for one day.


Friends for Friends Lab Room with bunk bed and beanbag

htr, 3.3.2022

Designing a hotel room as a diploma project

The Lab Hotel in Thun has just presented its latest hotel room. The concept was developed and implemented with great commitment and passion by two hotel management students, Céline Mannhart and Map Schärer, as part of their diploma project. To the PDF


Two students at the bunk bed in the Friends for Friends Lab Room

Berner Zeitung, 3.3.2022

Students design their own room

As part of their diploma project, Céline Mannhart and Map Schärer designed their own room at The Lab Hotel. Their Lab Room “Friends for Friends” lets guests enjoy wellness in their room. To the PDF


Air quality sensor on a wooden wall with a hotel room behind it

htr, 26.8.2021

Airing the room has long ceased to be enough

The pandemic has made air quality a more important topic. But it is not just about viruses, it is about the general well-being of guests. To the PDF


Two women at a red table in front of the hotel

Jungfrau Zeitung, 5.8.2021

Researching the future of the hotel industry

The Lab Hotel at the Hotelfachschule Thun experiments with new ideas and offers and involves its students in the process. To the PDF


Two staff members of a cycling team in front of the team bus

Jungfrau Zeitung, 10.6.2021

Tour de Suisse teams as guests

During the Tour de Suisse, The Lab Hotel hosted the two teams Lotto Soudal and Jumbo Visma. To the PDF


Two white chairs on a geometrically patterned carpet

htr, 8.6.2021

Designing responsibly

Reusing high-quality materials is a step in the right direction. Janine Rüfenacht, project manager of The Lab Hotel, deputy director of the Hotelfachschule Thun. To the PDF


Common area with red chairs and a bookshelf at The Lab Hotel

Gastrofacts, issue N°32

The experiment

This is where trends, new technologies and ideas from hospitality and gastronomy can be tried out and implemented with industry partners. To the PDF


Grey armchairs in front of a green wall

Hotelier, issue 3/2021

How innovative is this “laboratory hotel”?

The hotel is said to be an innovation platform and a place of learning for students. And that is not all: “The Lab Hotel” is said to be unique in the DACH region. What is behind it? To the PDF


LIVING Room with a double bed and a kitchenette in the background

htr advertorial, 8.3.2021

The Lab Hotel has opened in Thun

The success story of the Hotelfachschule Thun continues: on 4 and 5 March 2021, The Lab Hotel opened in Thun after a two-and-a-half-year planning and conversion phase. To the PDF


Three people at the bar of The Lab Hotel

Berner Zeitung, 6.3.2021

Hotelfachschule Thun – a new hotel as a playground for trends

From Monday, guests can check in at The Lab Hotel. The new offering is both a training ground for students of the Hotelfachschule Thun and accommodation for guests who enjoy experimenting. To the PDF


Woman in a LIVING Room at The Lab Hotel

Thuner Tagblatt, 6.3.2021

The future of the hotel industry is taking shape in Thun

The latest offering of the Hotelfachschule Thun is, on the one hand, a “research laboratory” and practice-oriented training facility for students and, on the other, a place to stay for guests who want to test the latest trends in the hotel industry. To the PDF


Robot dog on the carpet

SRF, 6.3.2021

The Lab Hotel opens

The Hotelfachschule Thun opens Switzerland’s first hotel in which innovations are tested – on real guests. To the PDF


Hotel room with desk, bed and a view of the bathroom

Gastrojournal, 4.3.2021

Hotelfachschule Thun opens The Lab Hotel

After a two-and-a-half-year planning and conversion phase, The Lab Hotel in Thun is opening. Due to the current restrictions, the opening ceremony will take place online. To the PDF


The Hub Bar with counter and pink chairs

Jungfrau Zeitung, 4.3.2021

The Lab Hotel opens

Alongside new hotel rooms, serviced apartments, a work space and the trendy bar, the so-called “Lab Rooms” form the heart of the new business and thus the interface between hospitality, industry and education, a first well beyond… To the PDF


EGO capsule room with steps up to the bed

Thun Magazin, 1.3.2021

Spending the night in a laboratory

In the new “The Lab Hotel”, students of the Hotelfachschule Thun play an active part under the guidance of their teachers. In addition to lessons and internships, this gives them an additional place of learning that combines theory and practice perfectly. To the PDF


Portrait of Janine Rüfenacht in a hotel room

htr, 25.2.2021

“There is often a lack of courage to experiment”

Janine Rüfenacht, project manager of The Lab Hotel and deputy director of the Hotelfachschule Thun, is convinced that students need freedom. They find it at The Lab Hotel. To the PDF


PODCAST


Small robot on the carpet of a hotel room

SRF Regionaljournal Bern Freiburg Wallis, 4.3.2021

How hotels could be made more attractive

The Hotelfachschule Thun is opening a hotel in its buildings. There, students can apply what they have learned and try out new things. In “Lab Rooms”, for example, they are trying out…


Audio player with the Radio Bern1 podcast

Radio Bern1, 4.3.2021

The doors are open

From today, the Hotelfachschule Thun has its own hotel, called The Lab Hotel.


Hospitality Booster podcast image: Janine Rüfenacht, The Lab Hotel-ière

Hospitality Booster, 4.3.2021

Janine Rüfenacht, The Lab Hotel-ière

At the beginning of March 2021, The Lab Hotel opens its doors in Thun in the Bernese Oberland.


THE LAB HOTEL – industry trends tested under real conditions

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